In just 18 months, Paris-based Less has built up a highly-skilled team and developed an innovative real-time urban carpooling app, which was launched in beta in December 2017.
“Less is conscious of the challenges of creating a scalable marketplace in the mobility space, and anticipating consolidation within the market, the team wanted to combine its forces with an established industry player”, said Jean-Baptiste Rudelle.
BlaBlaCar, the world’s leading carpooling service, counts over 60 million members across 22 countries worldwide, and is a natural fit for the acquisition of Less. BlaBlaCar already operates within the short-distance carpooling space with its BlaBlaLines app, which has recently seen rapid growth.
The Less team, which will join BlaBlaCar in its entirety, brings together a broad range of specialist experience, from app creation and distribution, to big data analytics & in-car embedded systems.
Nicolas Brusson, co-founder and CEO of BlaBlaCar, said: “We are delighted to welcome an innovative and talented team that is just as passionate about carpooling as we are. Today’s acquisition takes place at a period of real innovation at BlaBlaCar, following the roll-out of BlaBlaLines across France, and the development of a new algorithm that increases the granularity of our long-distance service.”
Florent Boutellier, co-founder of Less, added: “Joining forces with BlaBlaCar is a fantastic opportunity for the team to innovate within the mobility sector, with immediate impact and on a large scale”.