Entering the Trust Age

Entering the Trust Age

With NYU Stern professor Arun Sundararajan, BlaBlaCar looks at online trust and the resulting level of trust created.

Paris – 24 May 2016

IN TRUST WE TRUST. This is one of the core values of BlaBlaCar. Why? Because by creating trust, we enable 35 million members of our community to share their car rides across three continents, resulting in countless enriching experiences. And we are not alone. Across the collaborative economy, individuals are entrusting each other with their homes, their cars, their knowledge and skills. Peer-to-peer platforms are connecting an ever-increasing number of individuals and empowering them with trust tools to unlock the world’s sharing potential.

A Europe-wide survey of 18,289 BlaBlaCar members across 11 countries generated fascinating responses to understand the importance of online trust and how it directly impacts the sharing economy.

88% of respondents say that they highly trust other BlaBlaCar members with full profiles. This is close to the 92% who highly trust their friends, and significantly higher than the 58% who highly trust their colleagues.
- Entering the Trust Age, 2016

trust-graphic-bbc-trust-level

When respondents were asked about other services in the collaborative economy, their responses revealed that familiarity with trust tools on one platform has a positive spillovers effect for other sharing platforms, as members become more likely to take up other sharing economy activities.
- Entering the Trust Age, 2016

bbc-high-level-of-trust

Read the full report

By using our website, you accept that we use cookies to perform analytics and produce content & ads tailored to your interests. Read our policy on cookies usage

Offer a ride